IMHO - Best commercial in years. Why? Because 30+ days after it stopped running, people (non-Saturn owners, non-'car people') are still talking about it. It would have been great to have it available with a longer shelf life instead and for use with Tier 2. It really seems to have made the point that Saturn's products have changed and are worth looking at.
I don't have a link to post. It is a spot that ran in March, A man walks into a Saturn facility, looks around (cars are shown), and he turns and walks back outside to make sure he is in a Saturn store and then reenters. Two Saturn team members say "We get that alot"...